Cherish is an imagined space that centers around rest and intentionality—a call of the human body to stillness—all encompassed by the simple chair. The brand, Cherish Seatery (yes, like “eatery”), is built to invoke nostalgia, care, and intimacy. Imagine a place where a chair expert (a chairista? working title) helped fit your space and body’s every need, a place where the world of rapid, easy-made shopping stood still just for a moment. After all, it’s not just a chair, it’s a seat.